An Australia Post official has revealed that the traditional mail carrier will likely see a drop of $200 million in business this year.
In addition to losing $200 million in business this year, those losses will increasingly get “bigger and bigger as people move from physical to digital communications,” said Catriona Larritt, who is General Manager, of Post Digital at Australia Post at the Digital Productivity Conference in Brisbane recently.
The organisation has been losing about 4 to 5% of physical mail volume since 2008 and this year, it will deliver one billion fewer letters than in 2008.
She also said that Australia Post is three years into a five-year transitional program to address the shift from physical to digital communications. So far the program has resulted in the relatively new Digital Mailbox service and other e-commerce initiatives.
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